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Sumageza philosophy, values and work

 Sumageza - the Label and the brand "SU"       

Bags-by-Sumageza-SU-Logo "SU" stands for Aesthetics - here the Logo of "SU" embossed on beige nubuck leatherI love aesthetics,

the beauty,

which we surround ourselves with, in what we do, what we give to other people.

I love being with people, travelling, discovering the world, getting to know other cultures and their crafts.

With my work, I support "Doctors Without Borders" and "Unicef"

In my work I strive for excellence and uniqueness.





in the materials

I only use leather that comes from environmentally friendly tanneries in western Europe. Sustainable, environmentally friendly, modern technologies with carefully controlled quality are used for their production. The leather is tanned in an environmentally friendly way.

I am always looking for quality. For quality in the materials, something special, extraordinary for my bags.

My bags should be timelessly beautiful and durable, even after years....



Bags-by-Sumageza-Soumaya-Zairi -, owner-and designer-at-work-making-a-new-model-in-her-StudioGiving form to an idea

is creating something new

A " SU " is an inspiration that emantes from a line, a color or from touching different materials.

To experiment with them, to set contrasts in harmony, to unify them into a new, common purpose, is the motivation for my work.

The process is intuition. At the beginning you don't know what the result will look like. From the idea grows first a vision of what you later hold in your hands. One experiments, changes, rejects, starts anew, tries it differently.

The path of creation contains many iterations until the "work" is finally completed




in processing

When I am satisfied with the Design of a new model, I test it myself first, under extreme conditions !

I ask friends and acquaintances to try it, to test it in everyday life.

My bags are timelessly elegant, robust and durable, functional and practical, even after years...!

Only when I am satisfied with the results, I give a new Model my name "SU".



in Design

in my Design, I combine elements of modernity with the sophistication of traditional craftsmanship.

The design of my bags is based on straight lines, as I learned in my education.

Their form is timelessly elegant and fits many clothing styles. For an elegant event as well as for every day, whether extravagant or casual casual with Jeans.

I mark each of my bags with a special accessory, a semi-precious stone, a precious wood or even a zipper, which is transformed into a decorative element.