Philosophy - values and work

 Sumageza - das Label und die Marke "SU"       

Bags-by-Sumageza-SU-das Logo "SU" steht für Ästhetik- hier das Logo "SU" geprägt auf beigem NubuklederI love aesthetics,

the beautiful, 

what we surround ourselves with, in what we do, what we give to other people.

I love to be with people, to travel, to discover the world, to get to know other cultures and their handicrafts.

With my work I support "Doctors Without Borders" and "Unicef" 

I strive for excellence and uniqueness in my work.


in the materials

I only use leather that comes from environmentally friendly tanneries in Western Europe. Sustainable, environmentally friendly, modern technologies with carefully controlled quality are used for their production. The leathers are tanned in an environmentally friendly manner.

I am always looking for quality. For quality in the materials, something special, extraordinary for my bags.

My bags should be timelessly beautiful and durable, even after years ...

Bags-by-Sumageza-Soumaya-Zairi-owner-and-designer-at-work-making-a-new-model-in-her-atelierGiving shape to an idea

is creating something new

An "SU" is inspiration that comes from a line, a color or touching a wide variety of materials.

Experimenting with them, harmonizing contrasts, bringing them to a new, common purpose is the motivation for my work.

The process is intuition. At the beginning you don't know what the result will be. The idea first creates a vision of what you will later hold in your hands. You experiment, change, discard, start over, try differently.

The path of creation involves many iterations until the "work" is finally completed


in processing

When I am satisfied with the design of a new model, I first test it myself, under extreme conditions!

I ask friends and acquaintances to try it, to test it in everyday life.

My bags are timelessly elegant, robust and durable, functional and practical, even after years ...!

Only when I am satisfied with the results do I name a new model "SU". 


in design

In my design, I combine elements of modernity with the sophistication of traditional craftsmanship.

The design of my bags is based on straight lines, as I learned in my training.

Their shape is timelessly elegant and goes well with many styles of clothing. For an elegant occasion as well as for every day, whether extravagant or casual with jeans.

I mark each of my bags with a special accessory, a semi-precious stone, a precious wood or a zipper that is transformed into a decorative element.